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Meet Our Team

Kelly Mawhinney - Founder / CEO

Hi! I’m Kelly, Founder and CEO of Coach Kelly LIVE, an academic support system with a team of educational experts dedicated to providing personalized learning for students from age 3 through college. Like many parents in 2020, I watched as schools shut down and education changed overnight. As a mother and career educator, I knew students needed more than just remote lessons; they needed a supportive, individualized approach that emphasized understanding, confidence, and real progress. Stepping away from traditional teaching in 2018, I gained insight into what truly helps students succeed by leading an afterschool program that blended structured academic help with a team-sports model. It was here I became “Coach Kelly,” and saw how one-on-one support and tailored learning plans foster a love of learning and boost academic performance.

With the pandemic’s challenges, I pivoted Coach Kelly LIVE into a virtual platform, transforming my insights and passion into a scalable educational model that now supports thousands of families each week. Starting with just two clients, we quickly expanded, partnering with multiple states as an official provider for scholarships and homeschool support. Today, I’m proud to lead a team of over 90 certified coaches and college students who coach learners at all levels, building motivational relationships and delivering measurable progress. Together, we’re shifting the educational landscape, proving that every student deserves a coach in their corner—someone to make learning engaging, achievable, and empowering.

Administrative Team

Kim Willcox
Billing Specialist

Kim Willcox is a certified Early Childhood educator and proud UCF alumni. She has two children who are both currently studying at USF.

Kim joined Coach Kelly LIVE in 2020 as an elementary math coach and now oversees all client accounts and payroll. In her admin role, she processes invoices and payments for the various scholarships accepted as well as handles all self pay accounts.

Brianna Boden
Director of Coaches

Brianna Boden is UCF alumni with a Bachelor in Elementary Education and a Masters in Reading Education. She brings over 10 years of classroom experience with 2 years in virtual education. In addition to her work at Coach Kelly LIVE, she is also an adjunct professor at Daytona State College. She is married with four amazing kids. Her family loves Disney, soccer, being outdoors and simply having family time.

She joined Coach Kelly LIVE in 2023 as a coach and was promoted to Director of Coaches in 2024. As the Director of Coaches, she oversees recruiting, training and retaining our expert talent.

Hannah Philby
Administrative Assistant

Hannah Philby has an AA from Seminole State College and currently attends UCF working on her Bachelors in Kinesiology. She plans to become a Doctor of Physical Therapy because of her love of science and helping people! She also enjoys staying busy so when she’s not working or studying, she runs her small business Jade Rooster Creations.

She joined Coach Kelly LIVE in June 2023 as a coach for most subjects K-12. She was promoted to Administrative Assistant in 2024! She supports the admin team and ensures our community outreach events go smoothly.

Vanessa Banos
Events Coordinator & Registrar

Vanessa Banos is UCF alumni with a degree in Elementary Education. Her experience teaching ESOL and ESE quickly made her a huge asset to our admin team. She is married with 2 kids, a daughter and a son. They enjoy family game nights, movie nights, and traveling together.

She joined Coach Kelly LIVE in 2020 as a coach. In addition to tutoring, she coordinates outreach events, explores expansion areas and communicates with Spanish speaking families as one of our bilingual specialists.

Dawn Martorell
Senior Coach & Registrar

Dawn Martorell grew up in Lake Mary and has tutored math for over 15 years. She is married and a proud mom of two wonderful boys. Her oldest son recently graduated from UCF as well as got married. Her youngest son is pursuing a Bachelor’s in Visual Arts with a minor in Student Ministry. She loves spending time outdoors, whether it’s relaxing by the pool or soaking up the sun at the beach.

She joined the Coach Kelly LIVE Team in 2021 as a math coach. She primarily coaches secondary and post-secondary math specializing in test prep. She supports Coach Kelly LIVE in many aspects such as: coach training, registration calls and community events.

Victoria Dowdell
Registration Specialist

Victoria Dowdell earned her Bachelors of Education Degree from UCF and has nine years of teaching experience. She is married with three kids. In her spare time she enjoys heading to the beach with her family and doing anything creative.

Victoria joined Coach Kelly LIVE in the fall of 2025 as a Registration Specialist and primarily enrolls new families. She strives to pair the right coach with every student to ensure successful learning.

Lexa
Registration Specialist

Lexa earned her Bachelor’s Degree in English Education and her Master’s in K–12 Literacy from the University of Central Florida. She also completed her Instructional Coaching Certification at the University of Florida. She brings over 15 years of experience in both the classroom and leadership, working alongside students, families, and educators to help them grow and succeed. She recently moved to the Greater Tampa area after getting married, where she is enjoying life with their new dog. She loves traveling, Disney adventures, and exploring new places locally. She also speaks Spanish and helps with our bilingual families.

Lexa was part of Coach Kelly LIVE when it first began in 2020, working as one of the early coaches. She returned in the fall of 2025, now serving both as a coach and in registration services. Lexa is excited to support families, help match students with the right coaches, and cheer them on every step of the way!

Our Process

At the heart of the Coach Kelly LIVE approach to online learning is the customized one-on-one environment that matches a coach to every student’s needs. Nothing cookie-cutter about it; every student, in any grade, on a schedule that families can customize too. That’s right! Coach Kelly LIVE is for students in Pre-K through college. 

Coach Kelly LIVE learning coaches have a mastery skill set in online engagement – they are ready to supplement your student’s education and meet them at their point of need. In each 25-minute segment our coaches will work with your student to close the gap on academic subject understanding, assist with specific homework assignments, strengthen core skills in reading, vocabulary, comprehension, mathematics, science, test-taking, problem-solving and writing.

Convenient. Affordable. Personal. Coach Kelly LIVE makes the most of a distance learning while shortening the distance between where your student is – and where they want to go! With Coach Kelly LIVE students will increase academic acumen, advance their curiosity, get real-time help with challenges, and create the skills that grow into habits – all with an authentic personal connection and a touch of fun!